Party City

15 million adults in the US have social anxiety. Sometimes, non-party people find themselves at a party. Then comes the party panic.

Party City believes everyone deserves a good party. Its digital activation Party Pals supports the social efforts of the socially anxious.

part city's texting support service connects non-partiers with a party pal.

When non-partiers panic, they turn to their phones. Party pals meet them where they're comfortable.

The party pal figures out their needs and offers some help.

challenges

affirmations

ways to recharge

conversation topics:

social ads:

Art Director: GWYNIE BAHR