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party city

party pals

15 million adults in the US have social anxiety. Sometimes, non-party people find themselves at a party. Then comes the party panic. 

Party City believes everyone deserves a good party. Its digital activation, Party Pals, supports the social efforts of the socially anxious.

part city's texting support service connects non-partiers with a party pal.

When non-partiers panic, they turn to their phones. Party pals meet them where they're comfortable.

The party pal figures out their needs and offers some help.

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challenges

affirmations

ways to recharge

conversation topics:

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social ads:

Art Director: GWYNIE BAHR 

COPYWRITER: Jared BrockBank

MY 7TH GRADE EMAIL ADDRESS IS ALIVE AND WELL:

GWYNIEBAHR.CHEER@GMAIL.COM

CONNECT WITH ME ON LINKEDIN

I'D LOVE TO CHAT! BUT ONLY IF WE'RE BOTH WEARING A SUIT AND TIE!

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