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party city

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party pals

15 million adults in the US have social anxiety. Sometimes, non-party people find themselves at a party. Then comes the party panic. 

Party City believes everyone deserves a good party. Its digital activation Party Pals supports the social efforts of the socially anxious.

part city's texting support service connects non-partiers with a party pal.

When non-partiers panic, they turn to their phones. Party pals meet them where they're comfortable.

The party pal figures out their needs and offers some help.

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ways to recharge

conversation topics:

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social ads:

Art Director: GWYNIE BAHR 

COPYWRITER: Jared BrockBank

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