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Make your dream job your day job

punxsutawney phil has pioneered his industry for 135 years. And by that, we mean 135 years too long. No wonder we continue to face 6 more weeks of cold dead winter..phil is burnt out and not reaching his full potential. Join him as he journeys to step out of his hole and into corporate world. 

:60 spot

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The Punxsutawney Phil campaign would launch on (you guessed it) Groundhog Day (Feb 2nd).

On this day, announcements of Phil’s resignation would populate the subway systems full of people commuting to jobs that they hate. Encouraging them to leave their jobs and make their own spring.

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get this lil man on the tik tok creator fund!

indeed x linkedin:


this rodent wants to connect!


indeed will partner with linkedin to highlight Phil's story and introduce indeed users to a corporate social community. (including a lil profile frame for the public to use in his honor)

Art Direction: Gwynie Bahr
Copywriter: DAnny Facer
Dp: Tyler Davies
Director: Taylor Ballard
Account Manager: Lucy Nielsen

behind the scenes

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i worked my lil buns off building this set but i will do anything for my taxidermy groundhog 

my first tatooo will say "my mom crafts" because I couldn't have done this project without the lil angel. #1 art Pa!

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