Make your dream job your day job
punxsutawney phil has pioneered his industry for 135 years. And by that, we mean 135 years too long. No wonder we continue to face 6 more weeks of cold dead winter..phil is burnt out and not reaching his full potential. Join him as he journeys to step out of his hole and into corporate world.
punxsutawney phil has always done his best to deliver the world an accurate seasonal prediction, however as he begins to face doubt and defeat he realizes his full potential can be fulfilled through his dream job, a weatherman. He's fed up with the defeat and determined to make his mark.
As phil begins searching for weatherman positions he joins linkedin. There he is able to network, share his story, and prepare to reach his dreams.
We will create a phil account and give him the opportunity to interact with those in the linkedin community. as people begin receiving dms we will continue to share his story.
Linkedin publicity stunt:
Phil has always faced defeat and predjudice when it comes to seeing him as a real worker, however, linkedin will show that they foster a community of success by creating a publicity stunt.
Here Phil will come to understand people are rooting for him to make his day dream of becoming a real weatherman, his day job.
These series of prints will be posted as a final step in the campaign solidifying and sharing that Phils drive allowed him to reach success. Through Linkedin opportunities, his dreams became a reality.